One of the things I treasure about City life, especially here in the San Francisco Bay Area, is its semiotic richness – like wandering through an incredibly dense forest of signs and signifiers, and occasionally signs and wonders.
Part of what makes that density so appealing is the way it throws up all sorts of startling juxtapositions.
This morning on the BART train I stood next to two people, seated side by side but clearly not in any way connected to each other, both reading from their Amazon Kindle eBook devices.
The fellow on the outside was reading a book on the global financial crisis – discussing the stupidity and short-sightedness of the Wall Street firms and the whole subprime mortgage mess. The woman next to him was reading a book on how to get rich in the real estate market…
Serendipity, ironic juxtapositions, semiotic surprise – public transit has so much more to offer than just reducing our climate footprint.