The OED word of the day is frenemy, n. :
A person with whom one is friendly, despite a fundamental dislike or rivalry; a person who combines the characteristics of a friend and an enemy. (via Oxford English Dictionary.)
For my anti-word of the day—or perhaps non-word or marketroid word of the day—I am chosing something that the OED is more likely to consider a straight-up enemy than a frenemy: onboarding
Employee Onboarding: There’s a fairly new term in the talent management world and it’s called onboarding employees. This idea has been around for quite some time, and it used to be known as new employee orientation. But as we’ll soon explain, onboarding is more about retaining talent than getting people settled in their new office. (via Money-zine.com.)
Frankly, it sounds a bit like a kind of managerial water-boarding to me.
Whenever I hear management-speak like this, I feel like Göring (mis)reportedly did on hearing the word culture—I get the urge to reach for a weapon of some sort.
And according to those gentlefolk and scholars, Merriam and Webster, it’s not even a word:
For more, on the management practice, see Onboarding – Wikipedia, the free encyclopedia.