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Pinch Me, I must be dreaming: Volkswagen’s sexist #fail

Still from Volkswagen "Pinch Me" video ad

Volkswagen’s “Stop Dreaming, Start Driving Event: Pinch Me” ad campaign is in heavy rotation on Hulu, so I’ve been seeing the same ads over and over again, and eventually it sunk in: there’s a pretty sexist difference between the two ads in this campaign.

The Jetta ad features a female driver and auto rep.  The driver is so excited by the Jetta’s performance she asks the auto rep to pinch her. The rep responds, “No, not while you’re driving.”

In the Passat ad, the male driver also asks to be pinched—the performance is just unbelievable. But this time, the (male) auto rep says “Okay” and pinches the driver.

It seems that, unlike men, women can’t be trusted to control a car while being pinched.

For more on sexism in advertising…Routledge Companion to Advertising and Promotional Culture

Can’t Buy My Love: How Advertising Changes the Way We Think and Feel – Jean Kilbourne

The Routledge Companion to Advertising and Promotional Culture – eds. Matthew P. McAllister and Emily West

Provocateur: Images of Women and Minorities in Advertising – Anthony Cortese

And of course there’s this…

Filed under: Advertising, Fail, ,

DMV

The DMV’s website brings you the same level of service you’ve come to expect from their brick and mortar branches:

Token-Authentication-form

Filed under: Fail, ,

Why We’re Losing in Afghanistan

No wonder the US is having so much trouble in Afghanistan – this is the Army’s military strategy:

via Enemy Lurks in Briefings on Afghan War – PowerPoint – NYTimes.com.

Filed under: Fail, Politics, ,

GM’s Electric Pod Car

“No one’s talking about taking away your SUV or sportscar. But Borroni-Bird says the little electric runabout addresses six issues facing urban mobility in increasingly dense cities: energy use, environmental concerns, safety, congestion, parking and affordability….”

via Get a Closer Look at GM’s Electric Pod Car | Autopia | Wired.com.

Uh… public transit?

Filed under: Fail, Tech, ,

The Five Grossest American Fast Food Ideas

“Call it the heart attack heard ’round the world. Yes, today KFC’s already-infamous Double Down–the bacon and cheese “sandwich” where the bun is comprised of two chunks of fried chicken–hits fast food chains and mall food courts across the nation…”

get fed – or fed up – at The Five Grossest American Fast Food Ideas | AlterNet.

Anyone fancy a burrito?

Filed under: Fail, ,

Spent Bullets Transformed into Jewelry

“Violence is never pretty, but the implements of destruction themselves can possess their own twisted allure. Much like the Gun Reclamation Project rehabilitates firearms into jewelry, Israeli designer Adi Zaffran Weisler refashions spent bullets into one-of-a-kind rings…”

via Spent Firing-Range Bullets Are Transformed into Bejeweled Rings | Ecouterre.

Uh… no thanks.

Filed under: Fail,

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zerode by nick chapman is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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Upcoming Bay Area Films of Interest

  • Tod Browning "The Unknown" (1927) at PFA July 3, 2015 at 7:00 pm – 8:30 pm The UC Berkeley Art Museum and Pacific Film Archive, 2625 Durant Avenue #2250, Berkeley, CA 94720, United States Friday, July 3, 2015 7:00 p.m. The Unknown Tod Browning (US , 1927). Judith Rosenberg on piano. A circus performer has his arms amputa ted to satisfy his lover’s strange desires in Tod Browning’s shocking tale of madness and love, starring Lon Chaney and Joan Crawford. (66 mins) h ttp://www.bampfa.berkeley.edu/filmseries/langlois2015
  • Tarkovsky - Andrei Rublev at PFA July 4, 2015 at 7:00 pm – 8:00 pm PFA
  • The Endless Summer at Balboa July 7, 2015 at 7:30 pm – 8:30 pm Balboa
  • Jean Renoir "Nana" (1926) at PFA July 8, 2015 at 7:30 pm – 10:00 pm The UC Berkeley Art Museum and Pacific Film Archive, 2625 Durant Avenue #2250, Berkeley, CA 94720, United States Wednesday, July 8, 2015 7:30 p.m. Nana Jean Renoir (France , 1926). Imported Print! Judith Rosenberg on piano. An actress turns courte san to make ends meet during Europe’s decadent Second Empire in Renoir’s fi rst full-length vehicle for his wife, Catherine Hessling. Renoir: “My firs t film worth talking about.” (150 mins) http://www.bampfa.berkeley.edu/f ilmseries/langlois2015
  • Tarkovsky - Steamroller and the Violin at PFA July 9, 2015 at 7:30 pm – 8:30 pm PFA
  • Prix de beauté at PFA July 11, 2015 at 6:30 pm – 8:30 pm The UC Berkeley Art Museum and Pacific Film Archive, 2625 Durant Avenue #2250, Berkeley, CA 94720, United States Saturday, July 11, 2015 6:30 p.m. Prix de beauté Augusto Ge nina (France, 1930). Imported Print! Judith Rosenberg on piano. The last m ajor role for silent-era beauty Louise Brooks (Pandora’s Box) was as a Pari sian typist who wins a beauty contest and a movie contract, only to face t he violent disapproval of her…
  • Tarkovsky - The Mirror at PFA July 11, 2015 at 8:45 pm – 9:45 pm PFA
  • Dog Day Afternoon at Balboa July 14, 2015 at 7:30 pm – 8:30 pm Balboa
The 400 Blows

zerode

is an over-caffeinated and under-employed grad school dropout, aspiring leftwing intellectual and cultural studies academic, film buff and occasional reviewer, and former private detective. Raised in San Francisco on classic film, radical politics, burritos and soul music, then set loose upon the world. He spends his time in coffee shops with his laptop and headphones, caffeinating and trying to construct a post-whatever life.

 

What's in a name... The handle "zerode" is a contraction of Zéro de Conduite, the title of Jean Vigo's 1933 movie masterpiece about schoolboy rebellion.

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